Along with the traditional 2 column .pdf issue, Mark seems to be experimenting with a new 1 column only version of his e-zine.
IMO the 1 column issue is easier to read on the computer screen, but I still prefer the 2 column kind if, like me, you like to print A$$A monthly issues to read just about anywhere.
Check it out guys, and post your feedback for Mark here.
Jorge
Jorge:
It seems about 80% read without printing the issue, so it's definitely more popular. I'm a bit of a traditionalist when it comes to magazines, so I'm biased in favor of the 2 column. It isn't that hard to offer 2 formats, just an extra hour in converting from 2-1. For August I may try the reverse to see if there is any time difference. I could call the 2 column the printable version.
BTW, how did the smaller font size work?