Sony minidiscPart One - The story
In engineering, as in biology, the central problem is too much diversity. Given a set of goals, designers often come up with six solutions rather than just one. Back in the ‘70s, for example a dozen formats were proposed for the digital audio disc. These were narrowed down to three compact designs (including one from Telefunken called Mini-disc) before the Philips/Sony Compact Disc emerged as the worldwide standard. That selection process was not an afterthought but a practical necessity. The music industry learned from the con-*test*-('") between the Edison cylinder and the flat Berliner gramophone disc a century ago, and has insisted on standards ever since.
In each era, uniform standards have made it practical to distribute music everywhere in not than two formats, often only one.
“The survival of the fit-*test*-('"),” Darwin’s phrase for the competition among biological species, may now be applied to the digital audio formats that have been designed to replace the analog tape cassette. Since each of these new formats were supposed to have the same relationship to the CD that the analog tape had to the LP. It must be user-recordable, compact, highly portable and supported by a raft of affordable pre-recorded software.
The R-DAT format, met all but the last of these goals, but in 1985 sixteen companies agreed on a single R-DAT format as the digital replacement for the analog cassette. But this choice was exclusively Japanese, with no participation by the European and American interests that eventually have to accept it.
They didn’t.
In Darwinian terms the DAT may prove to be the dinosaur of digital recording formats. Like some of the dinosaur species of old, which are thought to have survived by evolving into flying birds, the DAT were dying as a mass-market consumer format but has evolved into unexpectedly popular system for professional and high-end audiophile markets.
The road was, once again, wide open for a new format that would become the worldwide mass-market digital successor to the analog cassette. The Philips Digital Compact Cassette (DCC) seemed to be that product.
All of the potential obstacles to its success have been dealt with. The hardware will be produced by major manufacturers in Europe (Philips), Japan (Matsushita and Sony), and the US (Radio Shack). Ditto for blank tapes: BASF in Europe, Tandy/Memorex in US and several companies in Japan. Seagate, the world’s largest manufacturer of computer hard-disk drives using thin-film technology, joined with Philips to develop the thin-film heads required for the DCC.
DCC’s future seemed clear until Sony threw a brick into the works by introducing the Minidisc!

Now the only thing that seems certain is that there will be another format war.
Why didn’t Sony cancel the MD? Why start another format war? One possible answer has to do with personal egos of corporate heads. It points to the long standing rivalry between Sony and Matsushita, exemplified first by the con-*test*-('") between Beta and VHS and between camcorder formats (8mm vs. VHS-C). Matsushita, Sony’s enemy, has a technology sharing alliance with Philips that goes back more than half a century, to before WWII. In this view the Sony/Philips partnership that produced the CD in the ‘80s was just a temporary marriage of convenience.
A better answer, perhaps, is that Sony genuinely believes in optical disc technology. Sony created a laser/optical digital audio disc in the late ‘70s, before Philips unveiled its prototype CD. Sony was/is a major CD/laser disc manufacturer, an important supplier of laserdisc players, the principal developer and supporter of the 3” mini-CD, a leading maker of computer based CD-ROM players, and at that time has been selling a pocket size Dataman “electronic book” that combined half-sized CD-ROM information discs with integrated computer acess-circuitry and a small LCD screen. It easy to make the case that the optical disc, in all its guises, were the technology of the future.
Tape, whether analog or digital, were the technology of the past. (Of course Sony won’t said that in public. As part of its campaign to become the leader in all things digital, Sony was the biggest producer of digital tape recorders for professional and consumer use.)
A third possible answer lies in the way Japanese executives always look at the future….

In the mid ‘70s the executives of Sony and Matsushita experienced an epiphany – a new view of the future of audiovisual entertainment. Hi-fi audio and video must move out of the living room, not only to the kitchen and bedroom, but also to the car and the great outdoors.
New products categories such as the boom-box, the Walkman, the 3” mini-CD, the 10-CD changer for the car trunk, the portable DAT recorder, the color-LCD pocket TV and the tiny 8mm camcorder for certain did not arise spontaneously from technology labs; they were part of a long-term plan to invest in the creation of audio and video products that could be used everywhere, becoming part of nearly every activity. Thirty years ago people listen to music or watched TV only a couple of hours a day, mainly in the living room. Nowadays we enjoy music and TV anywhere and everywhere, whenever we are not working or sleeping. And with all these new product categories, manufacturers make a lot more money than if they were selling only stereos and TV sets for the living room.
This world-view affected the design of the CD, for which must of the development work had already been completed by Philips before Japanese designers got their hands on it. Recall Akido Morita’s now legendary demand when Sony joined Philips as co-designer: The CD must have enough playing time to accommodate the longest performance of Beethoven’s Ninth Symphony, yet the disc must be smaller than 5” so that a player could fit within a DIN-size car-audio cutout.
The Minidisc was Sony response to the failure of both the CD-3 and the DAT as mass-market formats. Minidisc was/is two products in one. As a playback medium for mass-produced software, it is basically identical to the CD except for its small size and reduced bit rate, made possible by 5:1 digital data compression. But the Minidisc is also a recording medium. A recordable Minidisc has a magnetic coating on its “label” side, and an MD recorder contains a clever magneto-optical recording system. (See my next post about minidisc technology)

Works cited:
Revue du Son
Stereophile
Sonido Y Audio